"Quite Normal Luxury (...)" , 1999
c-print

"(...)Initiated in 1999, the Quite Normal Luxury project enabled Heger and Dejanov,
to reach a new stage in the dialogue with the world of business.
They signed an exclusive accord with the "cultural" sponsorship departement
at the international headquarters of BMW, stipulating that they would use only
communications material originated by the Bavarian automaker for their exhibitons
and publications.
In exhange for this they were given a Z3 Roadster as a working tool and,
at the same time, a de facto part of their collection"

Excerpt from "Swetlana Heger & Plamen Dejanov, Art Workers"
Pascal Beausse, in Art Press 265, February 2001, translation , C. Penwarden.